Eli Schwartz says, “If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries.

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries.

Below, we’ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer”.

International SEO 101: Which Domain Structure Should You Use?

HubSpot

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