eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method.

Register here for a free eMarketer webinar that will discuss cross-device targeting and explore how current device identification methods will likely shape the future of this critical campaign tactic.

The webinar will address these key questions:

  • What are the biggest challenges associated with cross-device targeting today?
  • What are the two main methodologies currently used to identify individuals across devices?
  • What does the near-term future of cross-device targeting look like?”.

Webinar Details

Organizer:  eMarketer

Key Speaker: Lauren Fisher

Topic: Cross-Device Targeting—The Challenges and Near-Term Possibilities

Day/Date: Thursday, January 15

Time: 1.00 pm ET – Time Zone Converter

Register for webinar details.

‘Cross-Device Targeting—The Challenges and Near-Term Possibilities’ Webinar

Sharing is caring