HubSpot team says, “Content marketing is booming — many businesses are seeing great ROI from capitalizing on content. But like any other marketing trend, what works best is constantly evolving.

To find out where you should next put your efforts, we asked 10 successful entrepreneurs what content marketing trends they were most excited about and why.

1) Branded Content Sketch Videos

I really admire companies like Funny or Die and JASH who have transitioned into creating comedy sketch videos for branded content. Companies like Captain Morgan are coming up with some truly creative stuff that not only pumps up their celebrity status, but shows how playful and fun they can be as a brand”.

10 Content Marketing Trends to Watch This Year

HubSpot

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