Fergal Glynn  says, “Sales reps are juggling dozens — sometimes hundreds — of leads and opportunities at any given time. But what often happens in fast-growing sales teams is that reps end up spending too much time on low-quality opportunities, and not enough time working leads that stand the best chance of converting to paying customers.

Qualifying leads diligently and early on in the sales process enables your sales reps to spend their time on the leads that matter, but even then, much time is wasted sorting through dozens of content assets in an effort to identify the most relevant and most effective content for nurturing leads efficiently through the sales funnel. For this common pain point in fast-growing sales organizations, content governance is the answer.

SiriusDecisions finds that 60 to 70 percent of content produced by B2B marketing teams goes unused by sales”.

Content Governance: 6 Steps to Give Your Reps More Selling Time

HubSpot

Sharing is caring