‘Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages’ – ‘Business 2 Community’ Article
Aurelie Chazal says, “Hi there fellow marketing ninja (or just digital marketer as we used to be called)
Hope 2015 started out good for you.
My main work resolution for 2015 is to focus on people.
– I don’t care about gaining more followers if I don’t get to talk to them.
– I don’t want more email subscribers if the only thing I know about them is when and how many times they open my emails.
– And… I don’t care if my conversion rate goes up by 5% after I change the text on my CTA. I want to know “why”. Why people chose our product over others or why they are not buying from my landing page“.
Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
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