eMarketer team says, “Given the explosive growth and investment in programmatic advertising last year, it’s no surprise “programmatic” was the top marketing word of 2014, according to the ANA. Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars.

Register for a free eMarketer webinar that will address these key questions:

  • How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile?
  • How is programmatic evolving from a primarily open marketplace to a more private and direct one?
  • Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?”.

Webinar Details

Organizer:  eMarketer

Key Speaker: Lauren Fisher

Topic: Programmatic Advertising 2015 Outlook

Day/Date: Thursday, January 22

Time: 1.00 pm ET – Time Zone Converter

Register for webinar details.

‘Programmatic Advertising 2015 Outlook’ Webinar

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