‘10 Ways to Boost Results Using Google AdWords’ – ‘Entrepreneur’ Blog
Rocco Baldassarre says, “Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability.
Here is a checklist of AdWords optimization techniques that can be implemented instantly and boost campaign results long-term.
1. Apply bid modifiers based on geographic performance.
Performance can vary greatly for different geographical areas. Google Analytics should provide information on what areas are generating the most conversions and profit, so bid modifiers should be set up in AdWords according to the Analytics data. As a result, less profitable areas use up less budget that can then be allocated to the most profitable geographic areas“.
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