‘Hack Your Email Growth Rate with This List-Building Tool′ by Jay Baer
Baer says, “Just how valuable is email to online marketers? The numbers tell the story:
EmailExpert reports email marketing produces a $44.25 return for every $1 spent.
McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter
Over 77% of online customers prefer receiving marketing messages via email, according toMarketingLand.
Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce.
And 81% of digital shoppers in the US say they’re at least “somewhat likely” to make additional purchases as a result of targeted emails, according to Harris Interactive”.
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