Baer says, “The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. For businesses, that means implementing a few of these pieces of advice:

  • HAVE a company LinkedIn page, to start. If you don’t, you are behind.
  • Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Make sure you’re disseminating content that your audience is actually interested in.
  • Have a structure in place for updating your LinkedIn company page”.

LinkedIn Tricks for Social Media Professionals

Jay Baer’s ‘Convince & Convert’ Blog

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