‘How Marketers Should Approach the New Twitter’ – ‘Entrepreneur’ Blog
Lisa Hoover Mcgreevy says, “Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.”
Twitter execs have come up with a few different approaches to attract — and keep — new users. They’ve set their sights on lowering the barrier of entry for folks who say they just don’t “get” how the service works. According to the company’s product team, around 125 million people visit the homepage each month but don’t log in or sign up for an account“.
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