‘You can’t do PPC if you can’t code’ – ‘Econsultancy’ Blog
Daniel Gilbert says, “PPC is complicated.
There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity.
There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location.
On top of that, anything can be altered over time: not only do features come and go, but trends turn and competitors change.
Even if you could set up your campaigns perfectly, you can’t leave them alone and expect to keep raking in the highest possible profits”.
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