Ginny Mrvin says, “Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging problems or other implementation challenges, a 20 percent success rate is a pretty good indicator that the process isn’t user friendly for most marketers. To improve that success rate, Google has released “instant activation” of Advertiser Features for users in Google Analytics.

The fine print (or no print on the announcement, actually) is that this instant activation only applies to Universal Analytics users. Standard GA version users can activate this on their own (see below).

Rather than having to manually update site tags for remarketing, clicking “Enable Remarketing” automatically turns on Advertiser Features and enables Audience Demographics and Interests Reporting”.

Google Analytics Simplifies Remarketing Set Up With “Instant Activation”

Marketing Land

Sharing is caring