‘Sales Methodologies: Madness, or Magic?’ – HubSpot
Mike Kunke says, “Sales process and sales methodology are written about frequently. When I talk to leaders, both inside and outside the sales function, I still hear a lot of confusion on these topics. Why the confusion about sales methodology, you ask? I think there are two primary reasons.
One reason is the confusion caused by some overlapping terms.
- Processes, when documented to a deeper level, involve “process steps” which are often not sales related or tied to the buyer interaction.
- Methodology includes frameworks and models, which have “skill steps” and involve the interactions between seller and buyer”.
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