Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform? The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during the call. And with the exception of a new metric — users now register 3 billion video views on Facebook each day — the company didn’t have many specifics to share in terms of what to expect from video moving forward”. Facebook Video Is... [...]

Bob Hutchins says, “Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015… Essential Knowledge: Digital Marketing Trends In 2015 #1 Cross-channel marketing is about to take off. 2015... [...]

eMarketer team says, “B2B decision-makers are everywhere—yet they are tough to find and difficult to target. eMarketer reviewed hundreds of B2B marketing studies and sifted through thousands of data points. In the end, we isolated 14 key insights that will help marketers reach virtually any B2B buyer. Can you afford not to know these tips? Register for a free eMarketer webinar that will help you identify and target B2B buyers. The webinar will address these key questions: What is the first step that virtually all B2B buyers take when considering a purchase? How do they use mobile devices... [...]

Coach Comeback is offering you a new take on Facebook marketing, one that he says will work better than what you have tried before, and has the advantage of being free. He calls it FB Freak. Coach says that if you build your Facebook fan page correctly, you can pull in traffic and start making sales without out spending any money on Facebook ads. And you can do it in just minutes a day. Build your fan page correctly, place the right content on them, and your readers will click “Like” and a viral effect can be started that can propel your page into the ranks of the “most liked.” When... [...]

Jim Nail says, “The press coverage of my report “Making Sense of New Video Consumption Behaviors” — and especially the number they highlighted that 46% of the “core” TV audience watches linear TV in a typical month — raised a lot of questions (and skepticism!) on the Research Wonks list serve. I figure if they had those questions, others might, too, so here is the response I posted there: “The media always looks for the headline-grabbing, shocking, number and the 46% watch linear certainly qualifies. I used this number in passing to set up the report... [...]

Brian Clark says, “Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising? Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly. In this 22-minute episode Robert Bruce and I discuss: What makes curated content shareable and linkable The... [...]

Adario Strange says, “From setting up one of the world’s largest ecommerce stores to entering the world of film and television, Amazon now plans to dive into the world of corporate email. The company will launch a product called WorkMail, a $4-per-month, per-user secure-email solution for business users, according to The Wall Street Journal. Although Amazon’s decision to take on the likes of Google (with corporate email at $5 per user, per month) and Microsoft (also $5 per user, per month for Office 365 business email) may come as a surprise to some, it actually makes perfect sense. Many... [...]

Alex Debelov says, “Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator. Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign. Here are five ways to maximize a video initiative in order to make your video advertisement... [...]

Eric Murphy says, “According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not). Step... [...]

Daniel Gilbert says, “PPC is complicated.  There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity. There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location. On top of that, anything can be altered over time: not only do features come and go, but trends turn and competitors change. Even if you could set up your campaigns perfectly, you can’t leave them alone and expect to keep raking in the highest possible profits”. You can’t do... [...]