Courtney Eckerle says, “This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign.Read on to find out how Loggly — a cloud log management company — was able to leverage its main industry event and help its peers, generating 25 leads for one competitor and driving traffic to Loggly’s website and blog. Why did they do it? And how? Read on to see how this surprising tactic generated over 1,000 leads for Loggly”.Tradeshow... [...]

Jeremy Gottlieb says, “Everyone’s been in the position where there’s a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let’s face it, either it’s been a while since you last did it or it’s your first time doing it) can take a ton of time. There are literally millions of things you could be reading about it; actually 15.4 million if we want to be precise”.How... [...]

Seth Fiegerman says, “Facebook just had its first $10 billion year.The social network posted earnings of $0.54 per share on revenue of $3.85 billion for the December quarter, coming in well ahead of Wall Street estimates for earnings of $0.48 per share on revenue of $3.77 billion.That holiday performance brings Facebook‘s total revenue for 2014 to nearly $12.5 billion, compared to just under $7.9 billion in 2013, and it’s more than double the annual revenue it reported for 2012″.Facebook’s annual revenue topped $10 billion for the first time in 2014Mashable [...]

Laura Donovan says, “Social Media Marketing is more than just setting up a Facebook Page or Twitter account and posting updates when you have the time.  It is also not a forum for the direct sales pitch.  It is a powerful tool that when used correctly can create leads and sales for your business.In order to reap the benefits of Social Media Marketing there are 4 areas that must be considered.Strategy – Developing a solid strategy or “game plan” is the key to any worthwhile endeavor.  And while the ultimate goal may be sales, the using social sites to “pitch” your products will... [...]

The ‘Business 2 Community’ team says, “Although a growing number of marketers and entrepreneurs are turning to content marketing to acquire users and increase their conversions, many have a hard time creating the type of content that truly engages and converts their audience. Join Jason Miller, global content marketing leader at Linkedin, as he shows how to create content that is guaranteed to raise your brand awareness, build trust, and ultimately drive revenue in 2015.Key TakeawaysDuring this webcast, you will discover:How to find out what types of content will appeal the most... [...]

Jerod Morris says, “Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent)”.Data... [...]

Martin Gill says, “It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry 16% say they have the skills and capabilities necessary to deliver it. Even though the average eBusiness team’s staffing budget is growing year on year, finding the skills and capabilities to execute on a digital strategy is becoming harder and harder.Our latest annual organizational and staffing backs this up. Our September 2014 Global eBusiness And Channel Strategy Professional... [...]

Peter S. Cohen says, “Some entrepreneurs help create bubbles. These can benefit all startups — or kill them. The two things that make all the difference? Timing and strategy.By bubble, I mean an economic process by which stories of initial financial wins draw in “tourists,” capital providers without deep expertise in a particular industry who are attracted by others who are making more money than they are. Tourists flood that industry with money that flows into businesses that can’t provide a return.A few big busted deals cause the tourists to flee. And the collapse... [...]

Christopher Ratcliff says, “Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support.One of the key strands of this is a marketing automation project, which is transforming the way the charity engages its supporters and generates fundraising revenue.It... [...]

Lindsay Kolowich says, “Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in.Whether you’re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what’s in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year’s up-and-coming design trends.Check it out below to learn what trends are on the up-and-up around... [...]