Angus Lynch says, “Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?

Here are four lightweight conversion fixes that won’t tick off your boss or developers.

Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?

If so, you likely want to make conversion-driven changes to your company website, such as:

  • Reducing the number of distractions.
  • Making your calls-to-action more visible.
  • Split-testing variations in your headlines/positioning statements”.

Four lightweight conversion fixes that won’t annoy your developers

‘Econsultancy’ Blog

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