‘How should you approach product videos for ecommerce?’ – ‘Econsultancy’ Blog
David Moth says, “Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.
One of the reasons for this is likely the fact that it’s difficult to know where to start.
Once you’ve decided whether or not to do the videos in-house or through an agency, you’re faced with the fact that there are a huge variety of ways you can demo a product.
The easiest way to avoid this headache is to simply not bother.
But the benefits of using product videos are too great to ignore, with some brands achieving a 25% increase in conversions”.
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