‘Why Links Will Always Matter in SEO Marketing’ – ‘Business.com’ Blog
Sam Lloys says, “If you have kept up with Google’s updates over the last few years, you may have the impression that links are no longer as important as they once were. You can now find opinions on various blogs and online forums stating that links no longer matter or even that SEO marketing is dead.
Such beliefs, however, are mistaken. It’s important to understand the truth about links, as your website’s ranking can suffer if you fall victim to one of the myths floating around the web. Then you’ll be able to formulate an effective backlink strategy.
Google and the Recent History of SEO
In the early days of SEO, websites could rank by accumulating as many links as possible. This situation led to an entire industry of what came to be known as “black hat SEO.” If you wanted to rank your site quickly, you could simply purchase thousands of links, without ever questioning where they came from. If these links were cheap, they most likely came from a link farm, a site built explicitly for the purpose of supplying links”.
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