Henry Kim says, “With 2 billion smartphone or tablet users expected to engage in some form of mobile commerce transactions by 2017, brands can’t afford to not be mobile. So why are consumers shopping on-the-go still being directed to sites with tiny text, excessive scrolling or worse – requiring Flash?

Google, the undisputed leader in search, has decided websites need to meet the growing consumer demand for mobile performance and is rolling out a new “mobile friendly” label for smartphone search results. The new feature, which could soon affect websites’ search rankings, will make it easier for people to find what they’re looking for in a format that performs better on mobile devices“.

4 Tips for Passing Google’s New Mobile-Friendly Test

‘Entrepreneur’ Blog

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