Vanessa Zeng says, “China’s eCommerce industry has grown remarkably. Total online retail sales in the country (including B2C and C2C transactions) hit $307 billion in 2013, making China the world’s largest eCommerce market. Forrester estimates that it grew to $440 billion in 2014. Last year, the Chinese eCommerce giants Alibaba and JD.com both went public with IPOs on the US stock market, and Alibaba saw Singles’ Day transaction value of $9.3 billion on November 11. What’s driving this strong eCommerce momentum? My new China online retail forecast addresses the drivers and key trends shaping Chinese eCommerce:

§  Major web players are aggressively pushing online retail sales. China’s B2C eCommerce market is dominated by two large web players: Alibaba’s Tmall and JD.com, with market share of 57% and 21%, respectively. They also dominate the mobile commerce market; Taobao and Tmall have a combined market share of 85%, with JD.com a distant second at 7%. China’s web players have profoundly changed Chinese consumers’ shopping behaviors, and they will continue to drive this strong momentum by expanding into new product categories, reaching untapped audiences in smaller cities and rural areas, and enabling mobile shopping”.

China’s Strong eCommerce Momentum Will Continue Over The Next Five Years

The Forrester Blog

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