Andrea Carter says, “In his book How to Get PR for Your Startup: Traction, author and expert Murray Newlands offers these words of advice for today’s business owner: “The business that can influence the media will win the trust of the people – simply because consumers typically decide to purchase from brands they trust and are familiar with.”

As someone who works in public relations, I confess, this statement gave me goosebumps. If ever there was a case for the value of public relations (PR), Murray nailed it.

My own interests aside, Murray’s point is especially relevant to small business owners. Why? Because brand awareness is crucial in the early stages of launching a business. And PR can be one of the keys to getting your business from startup to grownup”.

Email Marketing & Public Relations: A Match Made In The Inbox

Aweber Blog

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