‘Should You Hire Marketing Specialists or Generalists?’ – HubSpot
Jami Oetting says, “For many years now a debate has been raging on about whether it’s better to hire a marketing generalist or a specialist. Each one has its camp of rabid supporters and detractors touting various benefits to hiring managers of one and warning of the problems should they dare go in the other direction. From our point of view, both have their place in your organization — it all depends on your specific situation.
Your resources, your company’s goals, what’s expected of marketing, and the competitive brand landscape you’re operating in should be the first factors you consider. (We’ve all been in that awful spot when our wants are more than our resources and circumstances will allow.)
Assess Your Situation
In the hunt to find the right people to grow your agency or support your clients’ businesses, you first need to sort out those important factors for your agency. We put together this short assessment to help you do just that. It’s by no means perfect, but it’s a good first step that should help you clarify initially which direction to lean towards”.
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