‘What’s a Good Email Open Rate & Click Rate?’ – HubSpot
Ginny Soskey says, “It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve.
In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo.
But other benchmarks feel nearly impossible to find. Take email marketing metrics, for example — most companies don’t divulge their open and click rates. And if you’re just starting to invest in email marketing, you have no frame of reference of how well your emails should be performing”.
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