‘Content Optimization: 4 Important Things to Consider’ – HubSpot
Michael Brown says, “Your keywords are included. Your title tags and meta descriptions are set. Your links have been added. Your content is now optimized, right?
Wrong!
These are all necessary steps in the content creation process, but none of them qualify as content optimization — at least not in my opinion.
Content optimization is a popular term these days, and one that’s on the minds of most marketing agencies. But it’s a term that is widely misunderstood and misapplied, with negative consequences for both agencies and their clients. So what is content optimization? Here are four things you need to consider when optimizing content:
1) Frequency
Have you found the right balance in terms of publishing cadence? Some brands find that one blog post per week does the trick, while others determine three to be the magic number”.
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