‘Mobile search and Google’s focus on user experience’ – ‘Econsultancy’ Blog
Graham Charlton says, “The ever-increasing use of smartphones among consumers means that mobile and local search should be a high priority for marketers.
But what’s the current state of play and how will mobile search develop in future?
To find out more I spoke to Tom Anthony, head of research and development atDistilled.
Read on to discover what he had to say, and for more on this topic read our postsinvestigating the importance of local SEO and highlighting compelling mobile search stats.
What are the best ways to optimise for mobile/local search?
The consensus seems to be that Google will be pushing forward more with some very mobile-specific ranking factors, but these all seem to be around ensuring that it delivers the searcher to a good result, which is a combination of the correct content given the user’s intent, and the best experience considering the device they are on”.
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