Daniel Burstein says, “How do you move 18 to 20 segments of customers through the learning process of a complex sale? Mitch Zlotnik, President, and Seth Pauley, Vice President, both ofAudimute Acoustic Panels, used marketing automation to educate customers with content on a large buying decision.

To learn the process they used to find the right marketing automation solution and agency to help create this low-touch ecommerce operation, I interviewed Mitch and Seth.

“We’ve been rapidly growing for the last eight years. We’ve found a good partner selection helps you grow your business. A poor selection extracts resources from your business, creates problems that hinder growth,” Seth said”.

Vendor Selection: A 5-step process for choosing a marketing automation solution or agency

MarketingSherpa

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