‘5 Digital Marketing Lessons from the 2015 Super Bowl’ – Silverpop Blog
Todd McCormick says, “If you’ve been following my blog for a while, you know I’m a huge Alabama Crimson Tide fan. College football is my true love, but I always tune in to the Super Bowl. As I’m both a sports fan and a marketing expert, watching the big game is practically required.
This year’s game was an exciting one, complete with a bad play call, a big brawl, a last-minute win and a poorly timed commercial. Here are some highlights — and the digital marketing lessons we can learn from them:
1) It’s Not Over Until It’s Over
The game didn’t pick up speed until right before halftime, when it became a nail-biter. Finally, with less than a minute left on the clock and the New England Patriots in the lead, it seemed the Seattle Seahawks were about to score a game-winning touchdown. But then an unexpected interception stole the Super Bowl rings out of Seattle’s grasp.
The Patriots’ last-minute win proved what football fans often forget in the heat of the moment: You haven’t won or lost the game until the final buzzer sounds. Marketing translation: You haven’t lost digital customers until they’ve opted out”.
Comments are closed.
