‘Amazon and the age of personalised marketing’ – ‘Econsultancy’ Blog
Rohini Srihari says, “Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.
The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.
The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.
Other popular sites that rely on recommendation algorithms include Netflix, which even sponsored a $1m prize for improvements to its predictive algorithms, and iTunes, the driving force behind the current music industry revolution”.
Comments are closed.
