Lara O’reilly says, “Google, Microsoft, Amazon, and Taboola are paying the owner of Adblock Plus of to unblock ads on their websites at a fee of “30% of the additional ad revenues” they would have made were ads unblocked, The Financial Times reports.

Adblock Plus is the most popular advertising blocker browser extension and has been downloaded more than 300 million times. The free service claims on its website that it blocks “annoying” banners, pop-ups and video ads. Eyeo, the German company that owns Adblock Plus, says the add-on has more than 50 million monthly active users.

Ad blocking is an existential threat to internet services who rely on advertising for the majority of their revenues. As The Financial Times points out, German media groups including RTL and ProSiebenSat.1 are currently seeking damages from Eyeo”.

Google, Microsoft, and Amazon are paying Adblock Plus huge fees to get their ads unblocked

Business Insider

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