‘The top demographic trends for every major social network’ – Business Insider
Thiago Guimaraes says, “The demographics of who’s on what social network are shifting – older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.
In a report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.
Here are a few of the key takeaways from the BI Intelligence report:
- Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according to a 2013 survey of social network adoption”.
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