Beverley Distilled says, “As part of the promotions and online PR team at Distilled, I spend the majority of my time trying to get the attention of journalists. If you’ve ever worked in PR you’ll know that this isn’t always as easy as it sounds. Journalists are busy. They’re on a deadline, they’re knee-deep in an article that’s exponentially more timely than whatever you’re pitching to get coverage for. That email you spent half an hour perfecting? It’s getting scanned for something newsworthy, for surprising facts, for data that’s going to make an interesting story, and something that’s going to make their readers hit the ‘share’ buttons“.

Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes”

MOZ Blog

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