Kristen Dunleavy says, “When’s the last time you updated your blog? Posted on social media? Sent your customers an email? Optimized your website content? If the answer to any of these is, “It’s been a while,” it’s okay. Follow these quick tips to get your content back on track.

Email

  • If you haven’t shown your email subscribers some love in a while, you may want to consider a reactivation campaign.
  • People who haven’t heard from you need a little refresher on your business. When you reach out to them again, show your value. Give them some useful tips or a checklist, tell them about any new product updates and/or offer them a coupon code to grab their interest again.
  • Before you hit send, set up an A/B split test to see which subject lines resonate with your audience”.

Show Your Content Some Love – Your Optimization Checklist

Aweber Blog

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