‘Paid, Owned, Earned: Poetics in Content Marketing’ – ‘Business.com’ Blog
Thomas Stern says, “By now we all understand that a content marketing strategy is essential to increasing your brand’s online exposure and authority, but are you devoting enough resources to different channels within your content plan?
Paid, earned and owned channels come together to support different elements of the sales funnel, and a gap in one area can damage the integrity of your entire content marketing campaign. If you are not devoting the proper resources to each channel, your brand may be missing opportunities and losing customers due to inconsistencies in content or delivery. Take control of your digital influence by crafting a strategy that properly balances your resources to maximize your digital efforts”.
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