David Moth says, “Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff.

Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.

But not all video is created equal. The impact on conversions depends on the quality of the creative but also on where it sits in the customer journey.

For the purposes of this post I’m interested in looking at where ecommerce sites are placing video on their product pages”.

Where should you place ecommerce videos on the product page?

‘Econsultancy’ Blog

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