Rob Thurner says, “We should replace ‘mobile first’ with ‘customer first’.  Think about the many ways you can personalise the site based on that unique user.  

Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation.

Chatham House rules applied, so I make no references to the 12 people round the table handling content, marketing, performance, analytics, optimization and conversion for their retail, financial services, utility, travel and media businesses.

We agreed an agenda for the session to cover five challenges brands face delivering excellent mobile sites:

  • Winning round other stakeholders.
  • Personalising your site to keep them coming back for more”.

Delivering a first class mobile site: five key challenges

‘Econsultancy’ Blog

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