‘Facebook is cranking up its Atlas network to take on Google, bringing a bunch of new partners on board’ – Business Insider
Lara O’Reilly says, “Facebook is rapidly scaling Atlas – the ad network that puts it in direct competition with Google’s DoubleClick – by opening up the ad tech platform to more businesses, bringing the total number of partners officially now on board to five.
Some sources say Atlas actually offers superior targeting and post-campaign measurement to Google, making Facebook’s internet ad platform a huge potential threat to the search giant.
On Tuesday Atlas announced its latest round of partnerships: CRM (customer relationship management) agency Merkle and advertising services and software company Mediaocean. They join Publicis’ tech arm VivaKi, Havas and launch partner Omnicom”.
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