‘Forrester’s China Summit For Marketing Leaders: Connect, Engage & Deliver To The World’s Most Digitalized Consumers’ – Forrester
Bryan Wang says, “In the age of the customer, marketers face three acute strategic and operational challenges: how to powerfully and consistently connect with distracted, empowered customers; how to deeply engage with customers once you make that connection; and how to consistently deliver on customer obsession throughout your organization. In China, this is even more critical and challenging for marketing leaders, as they face the most digitalized and mobile consumers in the world – 90% of the metro Chinese online adult population uses a smartphone as their primary phone in 2014, according to Forrester’s Consumer Technographics® data. At the same time, China has emerged as the world’s largest eCommerce market estimated at $440 billion in 2014 and expected to grow at a compound annual rate of 19.9%, topping $1 trillion by 2019.
With this in mind, we are kicking off our third annual Summit for Marketing Leaders in Shanghai on March 25, 2015. The agenda will focus on real-world solutions to each of these critical challenges — taking into consideration the China context, where traditional retailers and brands are far from prepared for the age of the customer, and emerging digital service and platform providers are actively disrupting businesses”.
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