Ben Potter says, “A couple of years ago, I wrote an article for Econsultancy stressing the importance ofwriting a brief when looking to appoint a search agency.

This was in response to the fact that, in my experience, so few businesses seem to do so.

A brief plays an absolutely vital role on a number of levels:

  • To encourage the business to ask challenging questions of itself.
  • To help establish if the business is even ready to engage an agency (and indeed the type of agency that should be approached).
  • To provide the necessary information and context for an agency to recommend the most appropriate approach”.

We’ve updated our SEO RFP!

‘Econsultancy’ Blog

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