Michele Goetz says, “The business has an insatiable appetite for data and insights.  Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data.  If access is achieved, the next step is “wrangling” the data into a usable data set for analysis.  The term “wrangling” itself creates a nervous twitch, unless you enjoy the rodeo.  But, the goal of the business isn’t to be an adrenalin junky.  The goal is to get insight that helps them smartly navigate through increasingly complex business landscapes and customer interactions.  Those that get this have introduced a softer term, “blending.”  Another term dreamed up by data vendor marketers to avoid the dreaded conversation of data integration and data governance.

The reality is that you can’t market message your way out of the fundamental problem that big data is creating data swamps even in the best intentioned efforts”.

3 Ways Data Preparation Tools Help You Get Ahead Of Big Data

The Forrester Blog

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