‘5 Ways to Squeeze the Most Use out of Your Content Offers’ – HubSpot
Jessica Plunkett says, “You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.
Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels. Here’s how!
1) Break it out Into Multiple Blog Posts
Take sections of content from the white paper and set them up as individual blog posts. You’ll build a library of valuable content assets and work toward SEO ranking for your keywords. We know that blogging helps drive traffic to your website, converts traffic to leads and establishes authority”.
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