‘How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer’ – HubSpot

Eric Murphy says, “The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Unfortunately, it won’t be getting easier any time soon. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% ofB2B marketers are creating more content this year than last year.

Consumers are already inundated with content everywhere they go, and in an age of increasing adoption and production, brands are reeling in the wake of wasted content investments.

It’s no secret any more that content and promotion go hand-in-hand. Most content marketers have learned (probably the hard way) that they can’t just create content and expect consumers to find it, engage with it, and share it. In the Content Promotion Manifesto, Chad Pollitt uses real world examples from enterprise organizations to illustrate how brands can actually step down content production and step up promotion to achieve better results”.

How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer

HubSpot