Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product. You may be tempted to ask, “What does this video do that others don’t?”

Lon Naylor and Joey Xoto, two expert video marketers, answer that question for you in a free video presentation they just created. It’s the first of 3 videos they are planning to release in the run-up to a product launch coming in a few days.

You can watch the video here: Video 1 for Screencast Pro.

In these three videos, they share many screencast tricks that work for them and that are simple enough that anyone can do. These techniques help your viewers to become intrigued by your videos and to stay tuned to get your message. In short, you can hold people’s attention and call for whatever action you want.

You’ll be surprised at how effective this approach is, and it doesn’t require any extra copywriting work at all!

In addition to the free video, they are giving away a free report on using Camtasia to make screencast videos.

Check out the secrets to great screencast videos here: Screencast Pro.

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