‘Summarizing the Key Factors for Getting Ranked in Google’ by John Chow
Chow says, “Live by the Google and you’ll die by the Google. Even if your online business hasn’t come to rely on search engines to drive your most critical web traffic, it’s undeniable that being ranked highly in Google for your target keywords and keyword phrases is positively invaluable. And that’s why there are so many people out there who keep trying to game the system and that’s why Google keeps slapping them back down with algorithm updates.
Yes, it is true that the only way you’ll survive pandas, penguins and hummingbirds is to keep providing great content and true value to your visitors, but you also don’t want to shoot yourself in the foot with poor SEO practices”.
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