Experian team says, “Are we on the cusp of a major jump in untethered homes? It’s a multi-screen world and with that comes the steady rise of connected devices enabling consumers to watch streaming or downloaded video whenever and wherever they want. More than half of all US adults today watch internet-sourced video during a typical week and among Millennials, three quarters are consuming streaming or downloaded video. The increasing popularity and availability of online video across devices is having a direct impact on the rate of consumers who have decided to abandon their paid TV subscriptions and join the ranks of cord-cutters. This webinar looks at video viewing behaviors across six different platforms to provide insight for marketers to improve digital strategies.

During this free webinar you will learn:

  • Cross-device video behaviors to optimize media mix approach
  • The impact of the growing trend in cord-cutting
  • The rising influence of Internet-connected TV
  • The top video websites and apps, plus the most sought-after programs”.

Webinar Details

Organizer: Experian Marketing Services

Speaker/s:

Topic: Online video: engaging consumers in a multi-screen world

Day/Date: Thursday, February 19

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘Online video: engaging consumers in a multi-screen world’ Webinar

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