Katie Oakes says, “In a recent webinar, two of our strategic experts discussed some of the most important “behaviors of the successful” that they’ve observed among today’s leading marketers. The presentation covered the future of the marketing landscape, offering tips and recommendations for brands looking to improve their marketing programs.

Their 7 key points were:

  1. Cross-channel marketing will finally start to mature
  2. Marketers will become more customer-centric
  3. Contextual messages will get the TLC they deserve
  4. Personalization will be the top priority“.

What’s next? Cross-channel silos will break down in 2015

‘Experian Marketing Forward’ Blog

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