‘Facebook admits publishers are concerned its direct-to-Facebook publishing plan will lead to a ‘lack of control” – Business Insider
Lara O’Reilly says, “Facebook’s VP of product Chris Cox has admitted its proposed revenue share deal with publishers, where it is encouraging them to upload articles to its mobile apps direct, has been met with some challenges.
Speaking at Re/code’s Code/Media conference in California on Tuesday, Cox said Facebook was “early in conversations” with publishers over the initiative. When asked by Re/code’s Peter Kafka what publishers’ main concerns were during these discussions, he said a “lack of control.”
Facebook first embarked in its “listening tour” with publishers late last year, according to The New York Times, with the social network discussing how they could better collaborate, particularly when it comes to mobile. One of the options on the table was a direct-to-Facebook publishing approach, sharing any associated advertising revenue”.
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