‘How to Use Video to Increase Sales Conversions’ – HubSpot
Guillaume Delloue says, “Online video is big. Huge, even. Digital marketing firm Syndacast estimates that 74% of web traffic will be video in the next couple of years. Yet, a majority of companies fail to use this rapidly growing medium beyond the classic marketing video on their site’s homepage.
In 2015, video empowers savvy marketers and salespeople to increase conversions throughout the entire sales cycle. Win these four key conversion battles with video strategies.
Convert Visitors to Leads: “How-To Videos” on the Blog
A video blog post can be a powerful top of the funnel tactic to attract visitors to your website and provide a unique content experience.
Take QuickSprout University for example. How To Get Exposure For Your Ecommerce Site Without SEO could have been a run-of-the-mill text blog post”.
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