Lara O’Reilly says, “LinkedIn announced Thursday its first major leap into ad tech, with the launch of a global display advertising network. It’s the next stage of thestrategy it set out last year to build out a $1 billion business-to-business (b2b) marketing businesses.

The professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn’s site and apps, but a network of 2,500 of other business-focused websites. It follows LinkedIn’s $175 million acquisition of b2b marketing platform Bizo in August last year. LinkedIn has since integrated Bizo’s team and technology, and it is now unveiling its first line of marketing and advertising products following the acquisition”.

LinkedIn has launched an ad network, its first big leap into ad tech

Business Insider

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