‘The Pinterest Buy Button Might Rock Your Ecommerce’ by Jay Baer
Baer says, “Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months.
With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. And when it comes to eCommerce, Pinterest already dominates many of its competitors. In fact, Pinterest users boast the highest average checkout value of all social media referral shoppers, and Pinterest-referred users spend an average of 70% more than their non-pinning counterpart6 (highlight to tweet).
An eCommerce Edge
These statistics beg the question: Why does Pinterest have an eCommerce advantage?
Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. They’re not sharing selfies or updating their statuses; they’re actively searching for their next project, recipe, or cute pair of shoes”.
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