‘16 essential success factors for ecommerce checkouts’ – ‘Econsultancy’ Blog
Graham Charlton says, “Good checkout design is essential for ecommerce success.
It’s all about making transactions as possible for your customers, and avoiding any unnecessary friction.
Here’s a checklist of checkout success factors, along with questions to ask of your own checkout.
Enclose the checkout
The only place you want customers to go, once in the checkout, is to order confirmation and payment, and enclosing is about removing all potential distractions”.
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